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A few years ago, Martin Lindstrom, author of buy*ology, invited 600 women into a room to conduct a little experiment. He hooked them up to monitors and then brought out a bunch of Tiffany-blue colored boxes. And, lo and behold, the women’s heart rates immediately jumped 20%!

Now there was absolutely nothing in those boxes. They were all empty. But that didn’t matter. Good ol’ Tiffany’s has done such a great job of branding that we women immediately associate a box in their signature Tiffany-blue color with engagement, marriage and family. And that

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All the glitz and glamour that is the music industry came out in full force this past Sunday night for the 2011 Billboard Music Awards. While the Billboard Awards honor the best of the best in music, those in attendance are more than great musical artiststhey are the movers and shakers of pop-culture, entertainment and fashion. Names like Katy Perry, Lady Gaga, Nicki Minaj and others are becoming as well known for their avant-garde fashion choices as they are for their newest hit records. So to put it simply, the 2011 Billboard Awards had a hot, must-see red carpet!

Unlike other awards shows, the fashion at the Billboards is reflective of the artist, not necessarily super formal. Selena Gomez turned up the heat in a D&G black dress with a very high slit, while Rihanna gave us a refreshing change in an all white Max Azria pant suit, proving that there really is no dress code for the Billboards. One of my favorite looks of the night was on Ms.

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Beyonce, ever-busy diva that she is, just released her new Run the World video. The anthem hasnt been welcomed with open arms, but Im a fan of the girls rule mantra, and if any woman could claim to run the world, it would be Sasha Fierce.  In addition to releasing new singles, running her fashion line,  and sharing the limelight with her famous hubby Jay Z, shes been out on the town looking fabulous like always.

At the Billboard Awards last weekend she sexed it up in a little black dress. She wasnt carrying a handbag, but being the self-run woman that she is, I think she could use a clutch for her lip gloss and cell phone. The Caroline Lace Clutch has lace overlay and a bow detail that would accent her dress without stealing too much attention. Y

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My favorite outfit (a look by Peter Som), from Michelle Obamas sartorial tour this week through England. I absolutely love the vintage brooch she paired with the gorgeous ombre ensemble.

Love everything diamond jewelry related? Think you know everything about diamond jewelry? Did you know that…?

1. To date, the most popular style of wedding ring is the solitaire diamond band, set with a colorless, round brilliant diamond center stone. Men’s wedding rings, on the other hand, come in a variety of shapes and sizes, and have recently been upgraded to include diamonds and textures.
2. The average total carat weight of diamonds used in today’s engagement ring is approximately .38 ctw.
3. The most popular diamond cut used in this year’s women’s stud earrings designs is the round brilliant diamond cut, while the most commonly used cut in men’s stud earrings designs is the emerald or cushion diamond cut.
4. Traditionally, engagement rings were adorned with diamonds and/or other precious gemstones while wedding rings were left relatively plain and unadorned. However,

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